take it to the limit

Ad Age is reporting that NIKE decided to take a stand for woman's sports, race in response to the Imus outrage -

NEW YORK (AdAge.com) -- Now Nike has entered the Don Imus fray, hoping a new ad will spark continued conversation about race in America.

The sports-apparel giant took out a full-page ad in the Sunday, April 15 edition of The New York Times, followed by banner ads on several websites that indirectly thank Mr. Imus for bringing the issues of race relations and sexism to the forefront.The Ad says:
"Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutger's (sic) team story. And for making us wonder what other great stories we've missed.
Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women's sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07."

This is by far the best stand I have seen anyone take on the matter. Some others decided to go the "because I am this, I can talk about them" cultural stand, but I'm not buying it anymore and I think most of America has woken up.

from MTV News:

Admittedly, Snoop and some of his peers have called women "b----es" and "ho's" in their lyrics, but as the Dogg put it Tuesday afternoon (April 10), there is no parallel to what Imus said.

"It's a completely different scenario," said Snoop, barking over the phone from a hotel room in L.A. "[Rappers] are not talking about no collegiate basketball girls who have made it to the next level in education and sports. We're talking about ho's that's in the 'hood that ain't doing sh--, that's trying to get a n---a for his money. These are two separate things. First of all, we ain't no old-ass white men that sit up on MSNBC [which announced Wednesday it would drop its simulcast of Imus' radio show] going hard on black girls. We are rappers that have these songs coming from our minds and our souls that are relevant to what we feel. I will not let them mutha----as say we in the same league as him."