headline of the day + bowel phenom all in one!

Metamucil's New Motto: Be Beautiful on the Inside

New TV ads for the company's Metamucil fiber supplement starting today carry the tagline "Beautify Your Inside" and resemble spots selling cosmetics. One shows women applying mascara, styling their hair and putting on lipstick. The first glimpse of Metamucil, in new, bright packaging, is its reflection in the mirror of a powder compact. Nowhere do the ads mention "regularity" or "constipation," as the old ones did.
[source: WSJonline]

i decided i will go there and talk about bowels today. it's so in now to discuss how and why we can't "go" and why we think it's because we ate 3 bananas, sat on our heads last night, held it in too long because we can't go at the office, drank too much soy, ate too much cheese, overloaded on fiber and it did the reverse move on you. the list goes on. why are we obsessed with it, why do we long for Gas-X, Metamucil, Zelnorm and any other laxative that has a new ad campaign that promises "smooth moves." And NO, i am not talking about those that use laxatives for a fun new diet! (i do not recommend or endorse).

Metamucil has taken this new (and hip!) "bowel obsession" into account probably through their extensive research and realize that their target is young girls who can't "go," not the fat 70 year man who has been constipated for 5 years or your grandma who only eats prunes, but still has trouble in the b-room department.

now that you've thrown up go to the Poop Report for the #1 site for #2